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Practical guides, playbooks and lessons from building and scaling e-commerce brands across Amazon, Walmart, Shopify and every marketplace that matters.

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Latest From The Team

AmazonAmazon launch
Jan 2026 · 9 min read

The Right Way to Launch on Amazon in 2026

Most Amazon launches fail in the first 90 days because sellers skip the boring parts. The ordered playbook we use for every new brand we take live.

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AmazonAmazon keyword research
Amazon · 8 min read

Amazon Keyword Research That Actually Ranks

Cloning your competitor keywords is not research. Here is the process to build listings that rank for the terms that convert.

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AmazonA9 vs A10 algorithm
Amazon · 7 min read

Amazon A9 vs A10: What Changed and What Still Matters

Amazon never officially named A10, but the algorithm has clearly shifted. Signals that matter now and how to optimise for both.

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Amazon PPCHigh ACoS
Amazon PPC · 8 min read

Why Your Amazon ACoS is Too High (and How to Fix It)

ACoS over target is almost always one of four problems, not a mystery. The diagnostic order we run on under-performing accounts.

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ShopifyShopify vs Amazon
Shopify · 10 min read

Shopify vs Amazon in 2026: Where Should You Sell?

The honest answer is both, in order. Which one first, when to add the second, and why.

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Meta AdsMeta Ads
Meta Ads · 6 min read

5 Reasons Meta Ads Still Wins for E-Commerce in 2026

Meta was declared dead again. It is still the highest-ROAS paid channel for most DTC brands. Here is why.

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Meta AdsCustom audiences
Meta Ads · 7 min read

How to Build Custom Audiences in Meta Ads That Convert

Custom audiences are the difference between spraying and precision. Five audiences to build first on every account.

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SocialInstagram hashtags
Social · 5 min read

Do Hashtags Still Work on Instagram in 2026?

Short answer: yes, but not the way they used to. What changed and how to use them now.

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AIAgentic AI trends
AI & E-Com · 10 min read

Agentic AI Trends Every E-Commerce Brand Should Watch in 2026

AI stopped being a chatbot in 2025 and became an operator. The agentic shifts already showing up in how brands run.

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AIEnterprise AI roadmap
AI & E-Com · 11 min read

The Enterprise AI Roadmap for E-Commerce in 2026

Not a shopping list of tools. A sequenced plan starting with clean data and ending in measurable operating leverage.

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Written by Practitioners Faizan Rana, Founder of Faizanrana Agency
Behind the Blog

Written by people who
actually run the accounts.

Every article on this blog is written by someone on our team who does the work every day. Not a copywriter reading playbooks. Not an AI stapling headlines together. Real Amazon PPC leads, Shopify devs, Meta strategists and Faizan himself sharing what we test, what we ship, and what actually moves the metric.

$40M+
Founder sales
30+
Team specialists
$6.3M
Top client scale

If you want the playbooks straight from the people writing them, we run a fortnightly newsletter. One playbook, one teardown, one useful tool.

Faizan RanaFounder · Faizanrana Agency

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