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Latest From The Team

AmazonAmazon launch
Updated Oct 2026 · 8 min read

Amazon Product Launch: The 90-Day Playbook We Use in 2026

Most Amazon launches fail in the first 90 days because sellers skip the boring parts. The ordered playbook we use for every new brand we take live.

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AmazonAmazon keyword research
Amazon · 7 min read

Amazon Keyword Research: The 6-Step Process We Use to Rank Listings

Cloning your competitor keywords is not research. Here is the process to build listings that rank for the terms that convert.

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AmazonA9 vs A10 algorithm
Amazon · 5 min read

Amazon Ranking Algorithm in 2026: A9 vs A10 and What Actually Matters

Amazon never officially named A10, but the algorithm has clearly shifted. Signals that matter now and how to optimise for both.

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Amazon PPCHigh ACoS
Amazon PPC · 6 min read

Why Your Amazon ACoS Is Too High (and How to Lower It)

ACoS over target is almost always one of four problems, not a mystery. The diagnostic order we run on under-performing accounts.

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Amazon PPCAmazon PPC strategy
Amazon PPC · 5 min read

Amazon PPC Strategy: How We Run Ads at Launch, Growth and Maturity

Most accounts run the same campaigns for years. The campaign structure, bidding and budget split we use at each stage of a product.

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ShopifyShopify vs Amazon
Shopify · 5 min read

Shopify vs Amazon in 2026: Where Should You Sell First?

The honest answer is both, in order. Which one first, when to add the second, and why.

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WalmartHow to sell on Walmart Marketplace
Walmart · 5 min read

How to Sell on Walmart Marketplace in 2026: A Step-by-Step Guide

Requirements, approval, fees, WFS and the Buy Box. How we take Amazon brands onto Walmart.

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Meta AdsMeta Ads
Meta Ads · 5 min read

Facebook Ads for E-Commerce: 5 Reasons Meta Still Wins in 2026

Meta was declared dead again. It is still the highest-ROAS paid channel for most DTC brands. Here is why.

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Meta AdsCustom audiences
Meta Ads · 5 min read

How to Create a Custom Audience on Facebook: The 5 That Convert

Custom audiences are the difference between spraying and precision. Five audiences to build first on every account.

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SocialInstagram hashtags
Social · 5 min read

Do Hashtags Still Work on Instagram in 2026?

Short answer: yes, but not the way they used to. What changed and how to use them now.

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AIAgentic AI trends
AI & E-Com · 5 min read

AI Agents for E-Commerce: 6 Agentic Shifts We See in 2026

AI stopped being a chatbot in 2025 and became an operator. The agentic shifts already showing up in how brands run.

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AIEnterprise AI roadmap
AI & E-Com · 5 min read

How to Use AI in E-Commerce: A 4-Phase Roadmap for Growing Brands

Not a shopping list of tools. A sequenced plan starting with clean data and ending in measurable operating leverage.

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Written by Practitioners Faizan Rana, Founder of Faizan Rana Agency
Behind the Blog

Written by people who
actually run the accounts.

Every article on this blog is written by someone on our team who does the work every day. Not a copywriter reading playbooks. Not an AI stapling headlines together. Real Amazon PPC leads, Shopify devs, Meta strategists and Faizan himself sharing what we test, what we ship, and what actually moves the metric.

$40M+
Founder sales
30+
Team specialists
$6.3M
Top client scale

If you want the playbooks straight from the people writing them, we run a fortnightly newsletter. One playbook, one teardown, one useful tool.

Faizan RanaFounder · Faizan Rana Agency

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